Guide and Expert Tips for Creating Perfect Architectural Renderings

Guide and Expert Tips for Creating Perfect Architectural Renderings

Denis Balabaev Vero

by Denis Balabaev

Art Director

Do you want to learn a few tricks of trade to create a render? In the times where computers have a last say, even the most creative design can and should be ramped up with modern technology. That’s why architects and real estate marketers often team up with digital rendering specialists to prepare content that stands out and appeals to potential buyers. If you’re curious about how to create an architectural rendering that will help you showcase the most important features of the property you’re trying to market, you should rely on the experience and knowledge of experts. This time we want to share a piece of our experience with you and present a handful of useful architectural rendering tips.

how to create renderings
tips for architectural visualization

What are Renderings in Architecture, and What’s their Purpose?

Architectural renderings are a bridge between the virtual world and reality. To craft a good rendering, you need to combine the knowledge of the design and construction process with the understanding of digital modeling and simulation. All this is to help your prospects visualize the place even before the project is completed – to see it from every angle, outline the floor plans, and obtain exact measurements. 

For architects and interior designers, virtual rendering is a perfect tool for catching flaws and defects before they are implemented. For those who need professional guidance on how to create architectural renderings, Vero offers a comprehensive  portfolio of rendering options, helping real estate agencies and marketers maintain their visibility and ramp up their sales figures. 

Steps to Create Architectural Renderings

When you set out to create a render, you want to start with the basic sketch, and only then do you apply special 3D-modeling software to dwell on the details of your project. You need to remember there is a psychological and emotional dimension to architectural renderings: the visuals and motion pictures serve to tell a compelling and consistent story. Below we will highlight the key steps to creating a successful render, starting from the pen-and-paper stage.

Create a Sketch

Whatever modern technology offers, you still start with the basics. Outline your space, focusing on essentials and valuable parts. Determine the focal point and complementary points in the foreground and background. This is the step where you put your vision on paper and then work around it to make the most of it.

create render architectural rendering tips
Architectural visualization tips

Identify Boundaries

That’s where your imagination meets with the latest technological advancement. To ensure a lifelike experience, you need to include some details. At this stage, you play with light, color, and camera angle to test which perspective showcases your space best. Remember about aspects such as transition between the floors, and passageways between your space and its surroundings. Add some warmth by including appealing views from the windows to complete the look.

architectural rendering tips
architectural rendering design elements

Implement Aerial and Side Views

Once you include the view from the window, you need to take it one step further and show your space from outside. Preferably from a few angles, and at different times of day. A bird’s eye view of the project is prepared with photos from a drone, and then you spice it up with modeling software, especially if the project is still underway and the area around the property is not developed yet.

How to make a rendering of a house
aerial view side view

Model the Building

Those who want to explore how to make a rendering of a house  must remember that the process must be properly seen through to the last detail. The final stage, the post-production, is about fine-tuning your render to make sure it reflects the marketer’s intention, the designer’s vision, and the prospects’ expectations.

How to create architectural renderings
Model building


Expert Tips for Creating Architectural Renderings

Our experience with countless rendering projects proves that there are certain aspects you should focus on when you want to create a render. Below we have listed a few details you may want to remember to make a rendering of a house look lifelike and appealing. Once you’ve got the essential elements, focus on such aspects as light, finish, objects, and people to fill in the space with positive vibes, and showcase the potential of your real estate. 

architectural rendering tips
expert tips for architectural visualization

Go for Realistic Lighting

Experiment with various sources of light, but remember natural works best – try showcasing your space at different times of day to see what works best. Cold light is more optimistic and energizing if you need to include artificial lighting or want to include a few evening shots. There’s nothing like a realistic mosaic of light and shadow, although there’s one tiny hint: large sources of light may interfere with the display of your focal points and throw your render off-balance.

Natural Feel

If it’s too smooth, it doesn’t seem real. Play with textures, round the edges up a bit, and add a soft finish to your render, especially when showcasing a living space. For office spaces, you want a different vibe, but when coming up with a rendering of a house, you want to make it warm and welcoming. This is the emotional and psychological dimension of architectural renderings we mentioned at the beginning.

Angle Is the Key

Although you might feel tempted to show the entire space in one shot, it’s usually best to break it down into a few smaller portions. A wide-angle shot might be too imposing, distant, and grandiose, while with a rendering of a house, you would rather go for the cozy, homely vibe, to make people feel like they can look in every corner of the room.

Embed People and Objects

And once we mentioned people – it’s good to include them in the images and visualizations to make the space look inhabited. After all, houses are made for people, so human presence is absolutely essential to make a space alive. Real-life objects also do the job. Don’t be afraid of imperfection – cast in some stray toys, or put some food on the kitchen table, but remember – moderation is the key.

Keep It Simple

While you might feel tempted to highlight all the aspects and possibilities of the new space, a visualization should serve to inspire imagination rather than flood it with ready-made content. Use just the right amount of detail, and instead of adding more, focus on choosing the right colors and textures. Less is more, especially when the presentation is accurate.

Go Pro For Final Touch

Use 3D modeling software to add some life and dimension to your project. This stage requires knowledge, experience, and feel, and some real-estate marketers prefer to rely on specialist assistance here. Vero offers extensive support to design studios and real estate agencies that seek to elevate their architectural rendering and want to be sure the product is in line with the latest trends and technologies.

Hiring a Company for Architectural Renderings

If you want to render architectural drawings and make the most of your real estate projects, you may want to delegate some of the work to professionals. While you have the vision and the knowledge to design and create a space and market it successfully, other specialists come in with their technical expertise and hi-tech tools that offer a lifelike digital experience. 

Professional architectural renderings will add a personal touch to your projects, and tap into the emotions and desires of prospective buyers.

Architectural rendering tips
hiring architectural visualization company

To make the most of your project and boost your sales figures, choose a reliable partner to create a render that will showcase your real estate. With an impressive range of services, VERO combines photorealism and image positioning with perfectly marched light and color, and impactful storytelling. 

Architectural visualization is just one thing, but combined with interactive commercial tools and tried-and-tested branding strategies, it can elevate your performance and help your sales figures soar. Vero offers a comprehensive service portfolio, which will help you create architectural renderings and make them suitable for all mobile devices. 

With our innovative solutions, such as animations, virtual tours, motion images, and aerial photos, you can showcase not only your design but also the purpose behind it.


If you want to provide your customers with real-life experience and showcase your space, it’s a good idea to combine your knowledge of the trade with the professional experience of architectural rendering specialists. Experts are equipped with insider knowledge and use innovative technologies to make sure your visualizations will be both realistic and exceptional.

Also, outsourcing architectural rendering  will save you time and effort, while you can focus on your core business. This is a viable option, especially for real estate marketers who have several projects going on and want to see the results of each of them without undue delay. 

To render architectural drawings, you start with the conceptual stage, where you contribute your knowledge and vision. Once you complete the initial sketch and design phase, it’s sometimes better to let experts take over and add a handful of real-life details to provide for an outstanding experience and maximize the return on your investment.

about the author

Denis Balabaev Vero

"Every project deserves a unique identity. Looking for it is the most exciting journey I can imagine"

Denis Balabaev is the Creative Director here at VERO, managing a team of 15 talented artists. This team is the heart of the company, a place where we create exciting hyper-realistic visualizations for architects and developers all over the... read more

3d visualization

real estate rendering

3D architectural visualization

3D architectural rendering

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