“The evolution of city life”
Visualizing 2021 Emporis Skyscraper Awards’ best new skyscraper in the world. Cantilevered apartments, three spectacular towers standing 67, 81, and 100 meters tall.
The VERO team was tasked with creating an immersive digital experience portraying an unbuilt, one-of-one project that was unique in every sense.
Giving the developer the assets that would adequately communicate the unique innovation of their project to that target audience before its actualization was the challenge. Over the six years of the project's development, the scope of work and its complexity grew, along with the development of the project’s design and construction.
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digital commercial tools
The Valley Project showpiece was the unique interactive solution built on the Unreal Engine platform. It combined all the required digital tools into one integrated solution that included an apartment finder with multiple filters, integration with the clients CRM system, virtual tours, an interior design configurator, a gallery, and flexible user interaction with all the 3D elements in the building.
Surrounding areas integrated
The building's model itself was integrated into a detailed map of the area, complete with an accurate depiction of the sun's position in real time. Much of the location's landscape was hand-modeled, with meticulous attention to detail. This can be seen even from a bird's-eye view, the photorealism of all the surrounding areas, with detailed depictions of the entire infrastructure not only of the building itself, but also of adjoining areas of the city.
"We've been working with the VERO team for many years. During the development of the Valley they made a lot of great content for us that really helped us in our commercial goals. They always offer smart innovative solutions and invest a lot of energy and creative power in making it workable for us. Glad to work with you guys!"