case
“The evolution of city life”
Visualizing 2021 Emporis Skyscraper Awards’ best new skyscraper in the world. Cantilevered apartments, three spectacular towers standing 67, 81, and 100 meters tall.
future building
Team task
The VERO team was tasked with creating an immersive digital experience portraying an unbuilt, one-of-one project that was unique in every sense.
Giving the developer the assets that would adequately communicate the unique innovation of their project to that target audience before its actualization was the challenge. Over the six years of the project's development, the scope of work and its complexity grew, along with the development of the project’s design and construction.
Solutions
In the initial stages, the client’s focus was simply the visualization of the architectural project. As the project grew, so did its needs. A promo video was requested, as well as animation work. Subsequently, after much discussion and brainstorming, an AR and VR application was also agreed upon.
The client’s enthusiasm and open-mindedness, coupled with the VERO R&D Department’s ingenuit, gave rise to the development of an Innovative touch screen solution, tightly integrated with the client’s CRM system.
- still images
- 360 images
- branding movie
- apartment finder
- VR Experience
- sales touch tool
visualization
visualization
Still images
In visualizing this one-of-a-kind building, it was of utmost importance to faithfully depict the real-life grandeur of the structure and how it fit in with the city landscape.
The authenticity of visualization lies within the small details. The team there for invested time studying the local flora and fauna in order to accurately model the surroundings. In the resultant renders, the greenery shows real local plants and materials, carefully placed around the landscape and the architecture. It is this attention to detail that lends credibility to the images, making them all the more compelling and giving potential tenants an accurate depiction of their future spaces.
details
modelled surrounding
details
variety of greenery
details
the view point
choose & tap a symbol to view interactive zoom
The rich variety of greenery
facilities & lifestyle
The rich variety of greenery
Greenery is a big and important part of the Valley project philosophy. Plants should become a solid part of exterior and interior design in reality. That is why it was an important task to make a very accurate visualization of greenery which will be used for the building. We managed to reach it! Greenery is a big and important part of the Valley project philosophy. Plants should become a solid part of exterior and interior design in reality. That is why it was an important task to make a very accurate
Modeled surroundings
Modeled surroundings
The team placed a heavy focus on getting the building's context, including surrounding infrastructure and other features, shown as they truly appear in real life. The team placed a heavy focus on getting the building's context, including surrounding infrastructure and other features, shown as they truly appear in real life.
local greenery & textures
Multifunctional interiors:
common areas
facilities & lifestyle
Multifunctional interiors:
common areas
Each project renderer has it's own tasks. Visualizations of the interiors had to show the lifestyle and functionality of the space of the entire complex in the smallest detail. Each project renderer has it's own tasks. Visualizations of the interiors had to show the lifestyle and functionality of the space of the entire complex in the smallest detail.
Multifunctional interiors:
hospitality
Multifunctional interiors:
hospitality
Hospitality business is another important component of this mixed-use building which should attract not only future residents but tenants as well. Detailed visualization helps to present whole potential of the property for HoReCa investment better. Hospitality business is another important component of this mixed-use building which should attract not only future residents but tenants as well.
local greenery & textures
Multifunctional interiors:
residential
facilities & lifestyle
Multifunctional interiors:
residential
When it comes to visualizing interiors, often the focus is not so much on the interiors themselves, but on other indirect benefits of the building. This is what evokes emotions and desire to live here. Just look at this sunset and herbs on the terrace! This is what makes that spark in a buyer's heart. When it comes to visualizing interiors, often the focus is not so much on the interiors themselves, but on other indirect benefits of the building. This is what evokes emotions and desire to live here.
digital commercial tools
digital commercial tools
Touch screen
The Valley Project showpiece was the unique interactive solution built on the Unreal Engine platform. It combined all the required digital tools into one integrated solution that included an apartment finder with multiple filters, integration with the clients CRM system, virtual tours, an interior design configurator, a gallery, and flexible user interaction with all the 3D elements in the building.
Surrounding areas integrated
The building's model itself was integrated into a detailed map of the area, complete with an accurate depiction of the sun's position in real time. Much of the location's landscape was hand-modeled, with meticulous attention to detail. This can be seen even from a bird's-eye view, the photorealism of all the surrounding areas, with detailed depictions of the entire infrastructure not only of the building itself, but also of adjoining areas of the city.
Client’s feedback
"We've been working with the VERO team for many years. During the development of the Valley they made a lot of great content for us that really helped us in our commercial goals. They always offer smart innovative solutions and invest a lot of energy and creative power in making it workable for us. Glad to work with you guys!"
Project Summary
- VERO team
Karina Pavlovskaya - Senior PM
Denis Balabaev - Art Director
Denis Klepkov - Senior Artist
Anna Bugor - CG Artist
Nikita Krotov - CG Artist
Rustam Kerimov - Innovation Director
Viktor Volochko - Interactive artist
Vladimir Solovenyuk - Interactive developer
- Client
Developer - EDGE
Architect – MVDRV
Photography - Ossip van Duivenbode