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The Pulse mixed-used project

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case

Somewhere.
In Amsterdam

There is no other place for The Pulse to have been developed. Looking at its distinctive ‘Amsterdam School’ style of orange brickwork, white window frames, and prominent bays, you simply know this building could only have been erected in the very place. And that place is Amsterdam.

architecture case study pulse
case study home renderings
branding case studies exterior
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A building that combines global and local

The Pulse is a high-end circular building connected to the city center. Being more than a combination of its parts, it embodies a new vision of city life. It’s a usonia of an urban forest and a state-of-the-art office tower, a high-quality residential building, and public facilities like cafés and restaurants, a cinema, and a supermarket. The fully integrated design became the winning concept in the competition for a new 56,000m2 ‘gateway’ to the city’s Kenniskwartier (‘knowledge quarter’).

future building

Team task

Experience

The client turned to us when they had already had several visualizations, a corporate identity, and a clear project positioning. VERO team was required to breathe virtual life into the project - to create an effective digital ecosystem with the necessary interactive tools for marketing the project at the sales stage. We wanted to give the potential clients a digital experience with all 4 parts of The Pulse: living spaces, leisure facilities, working spots, and a green environment.

pulse amsterdam leven
pulse amsterdam leisure
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pulse amsterdam living

Solutions

As a solution, we developed a user-friendly platform which offers a total immersion into the project space. We paid exceptional attention to highlighting the multifunctionality of The Pulse yet provided the user with simple and intuitive tools for searching and selecting a property.

That is why the VERO team focused on developing a website that features a smart combination of various interactive and visual products, such as

  • 360 images
  • animation
  • AR app
  • spinner
  • website

visualization

case pulse interactive
details
balance between luxury and cosy environment
people
place where you feel home and always want to get back - homey details, telling story of real people

choose & tap a symbol to view interactive zoom

Every image matters,

even if it seems simple at first sight. Here’s an example for you to see the way it works.

The camera view position in this image shows how the building is integrated into city life. You can feel the dynamic atmosphere of the financial center of Amsterdam. Artists modeled a busy street paying special attention to images of every person, even those far away from the main line. It gives us a feeling of a real story, inviting us to go for a walk around the building.

If you look up, you might notice an unusual texture of the facade. This very element makes the building stand out.

visualization

Animation

In this case, we created an animated scene with a panoramic view to show the smooth movement through the main towers of The Pulse. It gives a clear idea of what the whole ensemble looks like and flatters a huge green space integrated into it.This animation turned out to be really efficient when it came to further promo content and branded video.

digital commercial tools

pulse digital commercial tools

AR application

We developed an AR application to present an architectural model of the Pulse building basically on any surface. A user can interact with the model by walking around it, changing the hour/light of the day, and having multiple interactive/educative points in there. Those interactive points are 360 VR views so the user can see what the buildings are going to look like included in the existing environment. The beauty of this app is that it can be integrated into any CRM system for the user to see which property is available.

digital commercial tools

Spinner

This Spinner was created for the user to get a clear idea of the building structure and floorplans. We kept the design and navigation nice and simple. There’s not a single detail that makes the UX heavy. Using this Spinner you can appreciate a smooth and user-friendly experience. Just take a look at the screen below.

pulse spinner
pulse digital commercial tools
pulse design

Clean design
with the focus on
the main benefits

pulse infographic

Construction tracking
with an infographic

pulse concept

Attention to the concept
by telling a story

pulse examples for clients

“Teaching” the clients
using examples

pulse contact with audience

Continuously maintaining
contact with the audience
through a News page

Results

The Pulse project received an efficient sales platform filled with interactive content for potential apartment buyers at every stage of the sales funnel. It included bright emotional real estate visualizations to draw attention to the residential complex. An efficient web tour and a spinner increased users’ time spent on the website, which, in its turn, increased the conversion.

Project Summary

  • VERO team

Rustam Kerimov – Innovation Director

Vladimir Solovenyuk – Interactive developer

Hanna Kupruk – Designer

Ivan Galimov - CG Artist

Viktor Volochko - CG artist

  • Client

Developer - EDGE, VORM