cases
Sky Gardens residential project
An incredible residential oasis in India: a masterpiece of unmatched opulence in the heart of the Hyderabad metropolis
future building
Team task
The VERO team had a task to create a logo and basic visual brand elements which will identify Sky Gardens brand and become the symbol which will be instantly connected the image and philosophy of whole project.
The task was to visualize the future building, its interiors and infrastructure, while communicating the subtleties of the unique experience it was meant to be.
It was crucial to represent the project so that future tenants could experience traveling through the new space and appreciate the atmosphere within the upscale residential project, something that could be achieved using a multifunctional touch screen tool.
Solutions
The VERO team analyzed the project and determined the tools that would deliver the necessary visualization, branding and interactive functionality – a complete digital marketing package. The team proposed the following:
- still images
- motion
- logo & brand style
- apartment finder
- interior web tour
- touch screen application
- website
visualization
details
balance between luxury and cosy
environment
local plants
amazing variety of greenery
people
place where you feel home and always
want to get back - homey details, telling story of real people
choose & tap a symbol to view interactive zoom
Created to show real life
facilities & lifestyle
Created to show real life
The team drew from its understanding of the local lifestyle to breathe life into the visualizations. They added compelling visuals of locals living their lives within the facilities of the planned project – landscape gardens, swimming pool, yoga lawn, amphitheater, gymnasium, jogging track, indoor sports club (for badminton and squash), lawn tennis courts, outdoor gym, flower garden, children’s park, café, clinic, library, pharmacy, organic farming, water spouts, gurukul, atm, and AV rooms. The team drew from its understanding of the local lifestyle to breathe life into the visualizations. They added compelling visuals of locals living their lives within the facilities of the planned project.
Inspired by local nature
Inspired by local nature
The team understood from the start that it was attention to small details that would add authenticity to what they were creating. They studied the local greenery and materials and used them to create a sense of space and give prospective tenants a true-to-life, realistic depiction of their future homes. The team understood from the start that it was attention to small details that would add authenticity to what they were creating. They studied the local greenery and materials and used them to create a sense of space.
local greenery & textures
Amazing variety of greenery
facilities & lifestyle
Amazing variety of greenery
The team drew from its understanding of the local lifestyle to breathe life into the visualizations. They added compelling visuals of locals living their lives within the facilities of the planned project – landscape gardens, swimming pool, yoga lawn, amphitheater, gymnasium, jogging track, indoor sports club (for badminton and squash), lawn tennis courts, outdoor gym, flower garden, children’s park, café, clinic, library, pharmacy, organic farming, water spouts, gurukul, atm, and AV rooms. The team drew from its understanding of the local lifestyle to breathe life into the visualizations. They added compelling visuals of locals living their lives within the facilities of the planned project.
branding
branding
Easy reading symbols
The logo and branding would have to show how the project elegantly combined architectural brilliance with the beauty of nature, while providing eco-friendly, sustainable practicality.
To reflect this in the logo and visual identity of the Sky Gardens brand, the team used the image of a leaf to communicate the garden theme. They also incorporated the color green, a color that is central to Indian culture and representative of nature, serenity, happiness, and peace of mind. The graphic elements incorporated smooth, calm lines for a harmonious effect.
digital commercial tools
digital commercial tools
Touch screen
The entire model of the complex itself was integrated into a map of the area, complete with the positioning of the sun, accurately shown in real time. The surrounding landscape was painstakingly crafted by hand with incredible attention paid to detail. A bird's eye view reveals a photorealistic map of the area, with the entire infrastructure of the development itself, and also the surrounding areas of the city clearly visible.
Web tour
The entire model of the complex itself was integrated into a map of the area, complete with the positioning of the sun, accurately shown in real time. The surrounding landscape was painstakingly crafted by hand with incredible attention paid to detail. A bird's eye view reveals a photorealistic map of the area, with the entire infrastructure of the development itself, and also the surrounding areas of the city clearly visible.
digital commercial tools
Website
The team also built a feature-rich, user-friendly site. With this being a critical marketing platform, and one of the main digital touch points of the project, the team made sure the site was fully integrated, with interactive tools like an apartment finder and web tours.
Client’s feedback
“Overall, everything was top notch. We are very satisfied. The accessibility of their key contact throughout the project is commendable. They contributed at every step of the process.
The team worked hard to understand the concept so they could help and make suggestions along the way.”
Project Summary
- VERO team
Rustam Kerimov – Innovation Director
Vladimir Solovenyuk – Interactive developer
Denis Kelpkov – Senior CG Artist
Hanna Kupruk – Designer
- Special thanks
Misha Narushevich
Darya Trayan
Ilya Mikhailov
Kirill Muagkov
Kirill Voronovich
Anton Yakushev
Siarhei Taletski
Ivan Galimov
Anton Chernenko
Victor Volochko
- Client
Developer - Nivan Habitats
Architect – Studio Symbiosis