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Sky Gardens residential project

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future building

Team task

Branding

The VERO team had a task to create a logo and basic visual brand elements which will identify Sky Gardens brand and become the symbol which will be instantly connected the image and philosophy of whole project.

Visualize

The task was to visualize the future building, its interiors and infrastructure, while communicating the subtleties of the unique experience it was meant to be.

Experience

It was crucial to represent the project so that future tenants could experience traveling through the new space and appreciate the atmosphere within the upscale residential project, something that could be achieved using a multifunctional touch screen tool.

branding case study exterior
case study for architecture exterior

Solutions

The VERO team analyzed the project and determined the tools that would deliver the necessary visualization, branding and interactive functionality – a complete digital marketing package. The team proposed the following:

  • still images
  • motion
  • logo & brand style
  • apartment finder
  • interior web tour
  • touch screen application
  • website

visualization

enterprise architecture case study sky gardens residential project architecture
details
balance between luxury and cosy environment
local plants
amazing variety of greenery
people
place where you feel home and always want to get back - homey details, telling story of real people

choose & tap a symbol to view interactive zoom

case study for architecture

Created to show real life

facilities & lifestyle

Created to show real life

The team drew from its understanding of the local lifestyle to breathe life into the visualizations. They added compelling visuals of locals living their lives within the facilities of the planned project – landscape gardens, swimming pool, yoga lawn, amphitheater, gymnasium, jogging track, indoor sports club (for badminton and squash), lawn tennis courts, outdoor gym, flower garden, children’s park, café, clinic, library, pharmacy, organic farming, water spouts, gurukul, atm, and AV rooms. The team drew from its understanding of the local lifestyle to breathe life into the visualizations. They added compelling visuals of locals living their lives within the facilities of the planned project.

case study for architecture with local nature

Inspired by local nature

Inspired by local nature

The team understood from the start that it was attention to small details that would add authenticity to what they were creating. They studied the local greenery and materials and used them to create a sense of space and give prospective tenants a true-to-life, realistic depiction of their future homes. The team understood from the start that it was attention to small details that would add authenticity to what they were creating. They studied the local greenery and materials and used them to create a sense of space.

local greenery & textures

case study for architecture with greenery

Amazing variety of greenery

facilities & lifestyle

Amazing variety of greenery

The team drew from its understanding of the local lifestyle to breathe life into the visualizations. They added compelling visuals of locals living their lives within the facilities of the planned project – landscape gardens, swimming pool, yoga lawn, amphitheater, gymnasium, jogging track, indoor sports club (for badminton and squash), lawn tennis courts, outdoor gym, flower garden, children’s park, café, clinic, library, pharmacy, organic farming, water spouts, gurukul, atm, and AV rooms. The team drew from its understanding of the local lifestyle to breathe life into the visualizations. They added compelling visuals of locals living their lives within the facilities of the planned project.

branding

branding

Easy reading symbols

The logo and branding would have to show how the project elegantly combined architectural brilliance with the beauty of nature, while providing eco-friendly, sustainable practicality.

sky gardens branding
sky gardens branding
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digital commercial tools

sky gardens digital commercial tools
digital commercial tools

Touch screen

The entire model of the complex itself was integrated into a map of the area, complete with the positioning of the sun, accurately shown in real time. The surrounding landscape was painstakingly crafted by hand with incredible attention paid to detail. A bird's eye view reveals a photorealistic map of the area, with the entire infrastructure of the development itself, and also the surrounding areas of the city clearly visible.

sky gardens touch screen
sky gardens web tour sky gardens web tour

Web tour

The entire model of the complex itself was integrated into a map of the area, complete with the positioning of the sun, accurately shown in real time. The surrounding landscape was painstakingly crafted by hand with incredible attention paid to detail. A bird's eye view reveals a photorealistic map of the area, with the entire infrastructure of the development itself, and also the surrounding areas of the city clearly visible.

digital commercial tools

Website

The team also built a feature-rich, user-friendly site. With this being a critical marketing platform, and one of the main digital touch points of the project, the team made sure the site was fully integrated, with interactive tools like an apartment finder and web tours.

sky gardens website

Project Summary

  • VERO team

Rustam Kerimov – Innovation Director

Vladimir Solovenyuk – Interactive developer

Denis Kelpkov – Senior CG Artist

Hanna Kupruk – Designer

  • Special thanks

Misha Narushevich

Darya Trayan

Ilya Mikhailov

Kirill Muagkov

Kirill Voronovich

Anton Yakushev

Siarhei Taletski

Ivan Galimov

Anton Chernenko

Victor Volochko

  • Client

Developer - Nivan Habitats

Architect – Studio Symbiosis