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Queens mixed-use project in New-York

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case

$2 billion neighborhood

The Innovation Queens project includes 1,400 affordable units, 200,000 square feet for retail and 250,000 square feet of office space for creative industries to Revitalize the Astoria Neighborhood, in New York City.

case study for architecture exterior
future building

Team task

Visualize

QNS is a multi-functional huge neighborhood which will be built in a couple of years. The developer required a catchy and impressive visual content to present the project on the next stages of development. It was very important for the client that images showed a rich variety of different spaces, lifestyle, atmosphere and social value. And of course to save New-York vibrancy and city mood in different seasons of the year.

sky gardens branding
sky gardens branding
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sky gardens branding
sky gardens branding
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Solutions

The VERO team took a focus on a diversity of renderings. Aerial view visualization and bright exterior renders aim to show the scale of the project in the context of the city. On the other hand, the crowdy interior renders in different seasons of the year should help to create a convincing storytelling with numerous cultural and social details in it.

The idea was to create storytelling not only through people's stories but also by the cinematographic autumn or winter mood of the NY city, yellow taxi, street musicians.

  • aerial view still images
  • eye level exterior images
  • eye level interior images

visualization

enterprise architecture case study
details
balance between luxury and cosy environment
people
place where you feel home and always want to get back - homey details, telling story of real people

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case study for architecture

Created to be remembered

Created to be remembered

When you see such images once you can easily recognize them again. Amazing architecture was emphasized by camera position, playing the light and reflections after the rain, storytelling which takes place in each of the plans, accurately made detalizaton. You can't say exactly what does make this "magic", because all tools work together. When you see such images once you can easily recognize them again. Amazing architecture was emphasized by camera position, playing the light and reflections after the rain, storytelling which takes place.

case study for architecture with local nature

All seasons of the year

All seasons of the year

This is not typical for all projects to create renderings in different seasons of the year. But in this case you can find all of them! And there is not only an aesthetic reason but rational as well. As the project plays a huge role for the Queens district VERO team decided to show the project during the year with all it can offer to their future residents. This is not typical for all projects to create renderings in different seasons of the year. But in this case you can find all of them! And there is not only an aesthetic reason but rational as well.

case study for architecture with greenery

Natural integrity with the city

Natural integrity with the city

One more untypical feature of this render set is a quantity of aerial view images. Bird's-eye view images in different light and angles help to present such a huge project in the city context, to realize its location and to imagine it as a real part of the city. One more untypical feature of this render set is a quantity of aerial view images. Bird's-eye view images in different light and angles help to present such a huge project in the city context, to realize its location and to imagine it as a real part of the city.

architecture case study sky gardens
case study home renderings
case study home renderings
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Project Summary

  • VERO team

Karina Pavlovskaya - Senior PM

Alesya Laykovich - Junior PM

Vlad Bogachenkov - Senior Artist

Alex Scherbina - CG Artist

Arthur Iskandarov - CG Artist

Mikhail Narushevich - CG Artist

  • Special thanks to

Denis Balabaev - Art Director

Denis Klepkov - Senior Artist

Anna Bugor - CG Artist

Nikita Krotov - CG Artist

Ilya Mikhailov - CG artist

Rustam Kerimov - Innovation Director

  • Client

Architecture – ODA New York

Developer – Silverstein