Blinq is a residential complex of 4 apartment buildings situated in a picturesque and cozy area of Rotterdam.
VERO team was tasked to create atmospheric visualizations of the residential complex and a functional and user-friendly website for future apartment buyers. In renderings, it was important to show the uniqueness of the architecture and the ideas of each of the four buildings and their unity in the overall ensemble – a safe and secure place with all the facilities a modern city has to offer.
The website was supposed to become a simple and convenient online guide to the residential complex. It was supposed to make it easy for each potential buyer to find their own best format of housing.
The VERO expert group analyzed the project’s target audience and decided to create a functional package of tools listed below. It aimed to create an effective sales funnel for apartments in the residential complex with an emphasis on different products at each conversion point on the customer journey. Here’s what we developed for the project:
- still images
- motion images
- 360 images
- apartment finder
- web tours
choose & tap a symbol to view interactive zoom
Residential projects are always about people. You can see people's stories in each render.The diversity of people shows that Blinq suits everyone.
Residential complex is always a very private choice.
When a human is going to live, sleep and spend personal time in his new place it's critically important to show him the space in all possible details. To help to awake his imagination. That is why our decision was to make animated scenes of interior tour.
digital commercial tools
In real estate marketing, both a “website” and an “apartment finder” amount to the same thing. Today, it seems to be a very natural thing – using a Spinner for sales and marketing in the real estate business. We’ve already talked about its advantages above. No wonder we developed one for the Blinq project, and it turned out to be excellent.
Another useful tool that helps to engage the web site visitor in the exploring a new residential building interactively is a Web tour. Which did its job for the Blinq project as well.
- VERO team
Karina Pavlovskaya - Senior PM
Vlad Bogachenkov - Senior Artist
Denis Klepkov - Senior Artist
Valeria Styopina - Junior PM
Arthur Iskandarov - CG Artist
Anna Bugor - CG Artist
Nikita Krotov - CG Artist
Ilya Mikhailov - CG Artist
Mikhail Narushevich - CG Artist
Rustam Kerimov - Innovation Director
Vladimir Solovenyuk - Interactive developer
Viktor Volochko - Interactive Artist
Sergey Taletski - Interactive Artist
Yana Churbakova - Interactive Artist
Hanna Kupruk - UX Designer
- Special thanks
Kirill Voronovich - CG Artist
Anton Chernenko - Senior Artist
Alex Scherbina - CG Artist
Darya Trayan - CG Artist
Developer - Van Wijnen
Architect - Groosman
Landscape design - ECHO