Blinq residential project in Rotterdam

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case

Ambitious comfort

Blinq is a residential complex of 4 apartment buildings situated in a picturesque and cozy area of Rotterdam.

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The complex provides a variety

of housing formats: from medium-sized to commodious new apartments, with spacious outdoor areas and 2 luxurious penthouses on the 16th floor. Each building has its own unique character and at the same time is part of the whole. 3 low-rise and one high-rise building - in a unique landscape design, with the leading role of "greenery" and water. Architecture is playful yet very personal and simple. Made with extreme care for people and with love for nature.

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future building

Team task

Visualize

VERO team was tasked to create atmospheric visualizations of the residential complex and a functional and user-friendly website for future apartment buyers. In renderings, it was important to show the uniqueness of the architecture and the ideas of each of the four buildings and their unity in the overall ensemble – a safe and secure place with all the facilities a modern city has to offer.

Experience

The website was supposed to become a simple and convenient online guide to the residential complex. It was supposed to make it easy for each potential buyer to find their own best format of housing.

Solutions

The VERO expert group analyzed the project’s target audience and decided to create a functional package of tools listed below. It aimed to create an effective sales funnel for apartments in the residential complex with an emphasis on different products at each conversion point on the customer journey. Here’s what we developed for the project:

still images
motion images
360 images
animation
apartment finder
web tours
website

visualization

details

balance between luxury and cosy environment

local plants

amazing variety of greenery

people

place where you feel home and always want to get back - homey details, telling story of real people

choose & tap a symbol to view interactive zoom

The idea was to have images for

every building showing them from different sides but still capturing the surroundings. The camera is positioned in a way to focus on the high-rise tower, but you still see another building on the left and the existing gym on the right. Various and unique greenery was carefully integrated into the image.

People’s stories. There are not many of them, but they all have their role – a child playing outside, a girl planting a flower, walking people, a man riding a bike – to highlight there’s a bike lane, chatting neighbors – drawing attention to its construction.

visualization

Still images

Residential projects are always about people. You can see people's stories in each render.The diversity of people shows that Blinq suits everyone.

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Motion effects

Using motion images, you can get a quick and simple yet still impressive effect of presence and engagement. Just look down below and see how a still image becomes way more convincing and emotional with motion effects.

visualization

Animation

Residential complex is always a very private choice.
When a human is going to live, sleep and spend personal time in his new place it's critically important to show him the space in all possible details. To help to awake his imagination. That is why our decision was to make animated scenes of interior tour.

digital commercial tools

Website

In real estate marketing, both a “website” and an “apartment finder” amount to the same thing. Today, it seems to be a very natural thing – using a Spinner for sales and marketing in the real estate business. We’ve already talked about its advantages above. No wonder we developed one for the Blinq project, and it turned out to be excellent.

Spinner

Finally, when the warmest buyers who are interested in the project remain in the marketing funnel, it's time to keep them and push them even closer to the purchase. At this stage of custom journey, an indispensable tool is a Spinner or an Apartment finder. It was decided to use a spinner for the Blink project. This tool helps to make a selection of an apartment quickly, efficiently and visually and even to make online pre order as it is integrated with the client's CRM.

digital commercial tools

Webtour

Another useful tool that helps to engage the web site visitor in the exploring a new residential building interactively is a Web tour. Which did its job for the Blinq project as well.

Results

The Blinq project received an effective selling platform with interactive content for potential apartment buyers at every stage of the sales funnel: bright emotional real estate visualizations to draw attention to the residential complex. The presence of an effective web tour and a spinner increased users time spending on the web site, thus increasing the conversion.

Project Summary

VERO team

Karina Pavlovskaya - Senior PM

Vlad Bogachenkov - Senior Artist

Denis Klepkov - Senior Artist

Valeria Styopina - Junior PM

Arthur Iskandarov - CG Artist

Anna Bugor - CG Artist

Nikita Krotov - CG Artist

Ilya Mikhailov - CG Artist

Mikhail Narushevich - CG Artist

Rustam Kerimov - Innovation Director

Vladimir Solovenyuk - Interactive developer

Viktor Volochko - Interactive Artist

Sergey Taletski - Interactive Artist

Yana Churbakova - Interactive Artist

Hanna Kupruk - UX Designer

Special thanks

Kirill Voronovich - CG Artist

Anton Chernenko - Senior Artist

Alex Scherbina - CG Artist

Darya Trayan - CG Artist

Client

Developer - Van Wijnen

Architect - Groosman

Landscape design - ECHO